• Titre : IMAG-N-O-TRON
• Auteur : Moonbot Studios
• Année de création: 2012
• Référence : Moonbot Studios, IMAG-N-O-TRON, [en ligne]. https://itunes.apple.com/us/app/imag-n-o-tron-numberlys-edition/id858839981?mt=8 et https://itunes.apple.com/us/app/imag-n-o-tron-fantastic-flying/id534396897?mt=8 (Sites consultés le 19 août 2016).
• Démo: https://vimeo.com/47335536
• Lieu de trouvaille : Sur iTunes
• Support numérique de l’œuvre : Supports mobiles iOS (0,99$)
• Caractéristiques médiatiques: Texte, musique, dessin, animations, court-métrage, environnement 3D
• Types d’interaction : Navigation linéaire, activation de contenu (sonore, visuel et audiovisuel),
• Thèmes :
• Langue : Anglais

• Description existante : « Imag-N-O-Tron, the downloadable app that brings the book to life, cues voiceover and animated graphics for each spread. “We got a peek at this new technology called augmented reality—which I guess isn't new now—but it's new in the way that you are able to target images,” says Moonbot's Brandon Oldenburg. “That's where the magic happens. Augmented reality, up until now, always had to target a QR code. Now we're able to target an illustration.”Oldenburg points out that those uneasy about the story-telling power of the iPad app were delighted by the harmony of augmented reality. “The app isn't replacing the book; it's showing you a way to bridge the gap between the old and the new,” explains Oldenburg. Without overcomplicating the experience, Imag-N-O-Tron keeps the timeless integrity of the printed book while bringing in animated and interactive elements. Moreover, the framework of Imag-N-O-Tron can be used to enable future publications from Moonbot as well. Oldenburg is right: this certainly isn't the first time AR has been applied to a book, but it might be the most seamless integration to date. As the capabilities of the technology continue to expand, AR promises a niche future for the printed storybook—a way to bridge the analog-digital divide.

Source: THORNE, James, 3 août 2012. « IMAG-N-O-TRON. The augmented reality makeover of an Academy Award-winning short». Article sur le site <http://www.coolhunting.com/tech/imagnotron>. Consulté le 19 août 2016.

• Ma description : Numerlys et Lessmore (2 ont un livre, une appli, un short film et augmentée le livre via imagnotron) (Description basée sur la démo)

• Commentaire: (À acheter pour plus de détails)